Two words:
Forum Participation
“Use this site…to introduce new LUMPY HEADS to the legion!”
—@Runehammer
“…We’re exploring new territory in terms of the great conversations we’re having online about tabletop gaming and all things Runehammer.”
—@Alex
Based on some quick approximate calculations, in recent months it seems:
- Of over 1600 registered users on this forum, fewer than 20% of our community members visit the site at least once a month.
- Within that small fraction, fewer than half of those visitors either post a reply or leave a like during a typical month, making the majority of users lurkers.
- Fewer than one visitor in eight posts new content or a new topic for discussion each month, usually averaging only one or two new topics each day—that’s about 2% of the total community driving the vast majority of the site content.
The four fifths of this community that are largely nonparticipatory in Runehammer’s primary online presence are actually the vanguard of the company’s next big wave of fans. They are already aware of the Runehammer games and books enough to have visited this site and registered, but what they found here was insufficient for them to alter their routine from day to day or week to week in terms of visiting Runehammer.online, consuming content, and adding to the discussion.
Now imagine if that same 80% of registered users could be inspired and converted to the same level of online engagement as you who are reading this post; they would share in forging the same creativity, thoughtful interaction, and fun that are the hallmarks of ICRPG, and they would bring those boons back to their own tables and social circles. If that registered majority of infrequent lurkers and occasional visitors saw enough going on here to become invested themselves, something approaching a fivefold increase in the ranks of the global Runehammer fanbase within a year seems like a very attainable goal.
More voices add dimension to the discussions, ease the burden on the old guard and the active community leaders, and generally magnify the blossoming creative space that is Runehammer.online, making continuing development of anything ICRPG-related more expedient, more fun, and ultimately more profitable. Our contributions of game content, campaign write-ups, mechanical discussions, and all the other manifestations of the esoteric aspects of the hobby we enjoy—showcasing the game system we admire—are the keys to achieving the shared objective of growing the Runehammer community.
It starts here—with US. When newcomers visit this forum for the first time, they should be enchanted and excited by the scope of the content and the activity surrounding games they’ve already heard about; the online experience here and an invitation into this community will be what seals the deal—IF WE DO OUR PART.
Can we work together to make Runehammer.online seem as welcoming and encouraging to new visitors and their potential contributions as it is comfortable and enjoyable for the longtime devotees who got in on the ground floor and have already proven their mettle by helping ICRPG achieve its current levels of prominence and refinement?
This site has the potential to be the very best advertising Runehammer Games could possibly ask for—not only because it represents excellent potential with regard to high return on investment but also because it is 100% AUTHENTIC, and authentic engagement is ultimately more compelling than the best ad copy.
The only thing required for that to happen is for each of us to do more of what we already do—even giving a few likes or a quick reply each visit makes a difference—and that is hardly a hardship. We can all have a hand in seeing ICRPG (and TTRPGs in general) continue to flourish and develop into the best game it can be, and that ultimately does good for the world by bringing more people together for good times around the table.
(Who put this soapbox here, and why am I standing on it?!)